Customer Analysis

• Provides a basic profile of your existing and/or prospective customers.
• Identifies subsitutes for your current and prospective products whose customers match your prospective customer profile.
• Expands your basic customer profiles to inlcude demographics, lifestyle, and product use information  to support future design, advertising, sales, pricing, and distribution decisions for your new product offerings.
• Estimates the number of potential customers for your new (or existing) product and identfies market areas with high concentrations of these kinds of people.
• Estimates product usage rates per customer to develop potential unit volume and sales dollar potential estimates.

Objective:

• To create an in-depth profile of your target customers

Outcomes:

• A Customer Profile identifying the demographic, psychographic and lifestyle characteristics of your customers including identification of preferred market channels, geographic clusters, and key retail outlets

Benefits:

• Increase profitability through improved efficiency and effectiveness of marketing spending