Objective: To gain an understanding of the market you are or will be operating in and the corresponding market conditions. Such analyses will assist in identifying opportunities and threats as they relate to your company.

Outcomes:
a. A Competitive Analysis detailing your business’ strategy in relation to the competition. Beginning with the identification of competitors in your market, the analysis will categorize their respective strengths and weaknesses and, subsequently, assist in identifying points of differentiation.
b. An Industry Level Analysis describing current industry dynamics as well as relevant associated industries. Combined with data on past performance, insights can be made regarding the future direction of the industry.
c. A Literature Search & Review of published knowledge on a specified topic, resulting in a list of references to books, periodicals, and other materials on the topic. Going a step further, analysis and insights can be provided on the collected data at your direction. Available data sources are numerous, ranging from academic journals, popular press, and industry associations to Internet queries, patent and trademark searches, and print and non-print news media.

Benefits: A comprehensive overview of the business environment facing your company as it relates to your target market.